COUGH IN VAIN is a Jewelry & accessories studio established in Shanghai in 2016.

COUGH represents the embodiment of our body's inner reflection to external factors, it is an irreversible biological reaction.

in vain, as it stands for the impression of repetition and meaninglessness we experience in our daily lives. Compared to clothing, accessories may not always have intrinsic practicality, but we still choose to adorn ourselves with them. In searching, we cultivate the rawest form of desire.

We seek to combine these two concepts and blend them with the phenomenon of modern life: our environment, state of mind and outward thoughts.
They will form the genes of our crafting philosophy.